Understanding trend is important --- Yet too many times at work, it falls behind priorities. Rather than giving output all the time, it's necessary to have a separate time for simply observing what public (or more specifically target audience) is interested in.

I don't know how it is for other countries, but trends change extremely frequently in Korea. The phrases used by youngsters, fashion, hit tv shows or music, they change every four season of a year.

Source author: Hee-eun Hahm hehahm@naver.com