Glad someone recognizes this! --- Back when I worked for the Ministry of Culture in Korea, and now in the Australian embassy as well, there have been only one person in charge of social media. Embassy is a lot smaller but as for the culture ministry, I had to in charge of Facebook, Instagram, YouTube, Flickr accounts which in total had around 800,000 followers.

Though the numerical achievements were frequently used for cables, the job seems to be unfortunately still considered as just supplementing. Yet if I want to take leaves I have to prepare all the contents and schedule them in advance, because there's no one that can replace my role, and because vacancy in social media managing is clearly recognizable to public.

Source author: Hee-eun Hahm hehahm@naver.com