Keep the number of your goals limited --- As public diplomacy is still a relatively new category (even if many of actions categorizaed as PD are indeed not new) I would suggest to keep the number of measurable goals in the strategic plan very low. Better focus on 1-2 key objectives and put the whole network to work on them. In following years it will be possible to build on that, adding new goals or revising the old ones.

Source author: Ugo Boni ugo.boni@esteri.it