key objectives --- Limiting these is an option or setting staged objectives for different phases depending on achievement of key indicators could do. But remember that specific objectives should be time-limited even if the overall goal is long-term eg Overall goal could be to promote inward investment from country x to your country or to expand your country's commerncail presence in country X. A specific indicator of achievement could be to conclude an Investment Promotion and Protection Agreement by date x, or to arrange a successful Ministerial/business visit focussed on x sector within 12 months resulting in new contracts. Outcome would be an x% increase in exports/vol of investment etc. I'm sure you're all familiar with this process.

Source author: Liz Galvez LizG@diplomacy.edu