Who is in charge --- I think that several people in an embassy can run SM accounts that overall have the goal of raising profile, even if they are less direct. and you may want several different official accounts: Embassy, ambassador, Consular, Economic/Commercial, all managed by them. But if you have a PD committee in post, or address PD issues regularly and frequently in staff meetings, you can keep track of who's doing what and what needs promoting.

Source author: Liz Galvez LizG@diplomacy.edu