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  1. Sep 2021
    1. adjusted for the local context

      Localization is key --- I know we Swiss are obsessed with decentralization, but I think any public diplomacy strategy must be locally relevant, so I'm a strong advocate for a decentralized approach with the MFA providing a framework with overall objectives, some M&E guidelines, and then tools and resources for local implementation.

      Source author: Thomas Baumgartner thomas.baumgartner@eda.admin.ch

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