Switzerland has established... --- ... reginoal social media hubs, usually consisting of a digital native / social media expert who can provide guidance and support to the missions in the region. This is very useful, as they fill competency gaps, promote exchange of good practice among the missions in the region, and also provide punctual support / resources for time-bound campaigns. They also generate weekly social media newsletters with suggestions for posts.

Source author: Thomas Baumgartner thomas.baumgartner@eda.admin.ch