Agree, but since this module is called "strategy"... --- ... I think we should discuss about more than just campaigns. Campaigns are one activity under a strategy, but there is so much more to it. Consider e.g. branding of events / projects you support; the "look & feel" of your embassy premises; busienss cards and email signatures; language & terminology (e.g. does your staff present themselves as working for your country, your embassy, or a specific department of your ministry?), etc.

Source author: Thomas Baumgartner thomas.baumgartner@eda.admin.ch