Not just this --- Not just important for engaging and monitoring online media throughout and after the campaign, it is also important to keep constant tracking, analyse and evaluate online media to know exactly how the target audiences perceived and understand their sentiments before planning strategies or beginning PD campaigns because, in addition to resources for making decision, preliminary assessment is always conducive to the adoption of efficient and better approach to achieve the intended objectives.

Source author: Aung Naing Soe ansoe.mofa@gmail.com