Multi-effects --- High-level visit if arranged properly has multiple impacts on PD with quick results in a short period of time. Business corporations, investors, youths, or cultural troops accompanying the high-level visit has a huge potential to inform, engage and influence the audiences as many are paying their great attention to every aspects of the visit. Of course such proper high-level visit is an important bridge (also effective PD approach) to build trust, friendship and understanding even between the peoples of the two countries including among different entities (I.e. G2B, B2B).

Source author: Aung Naing Soe ansoe.mofa@gmail.com