Countering stereotypes --- One of the challenges for governments is to change fixed perceptions about their country among the plic of another. For example, when people think of the UK, they might think the Queen, bowler hats, pageantry, castles, ie tradition. Do they automatically think of AI creativity and development, innovation in design, scientific excellence? I'm sure all of you have seen the same challenge with your own countries. It's more than rebranding. It's showing modern realities and opportunities that ultimately will advance your national interests, political or economic or both.

Source author: Liz Galvez LizG@diplomacy.edu