It would indeed be handy --- to have a kind of diversified yet pre-defined repository or map of pd “instruments” for PD: speakers, websites and social media, recurring subjects, other initiatives provided by the various ministries in order to ensure the linkage to your country in your PD. In my experience, the trouble was mostly not finding local partners, but finding a national element other than the Ambassador and his team to bring into your campaign or event and strengthen the national image.

Source author: Koenraad Du Pont koenraad.dupont@diplobel.fed.be