Embassies with something in common --- Two examples. First, the embassies of ASEAN member states in each country gather for a greater impact in pushing forwards issues that are relevant to the region or most countries in the region. They also do several campaigns, including food and cultural festival, which can be more attractive when thinking about 10 countries, a region of 4.5 billion people and cultural diversity. Second, the formation of ‘like-minded countries’ is also important and impactful. In Thailand, ambassadors of four countries (Germany, the U.S., UK and Australia) announced in 2019, ten-step recommendations for Thailand to crack the top ten in the World Bank’s Global Ease of Doing Business Index (Ten for Ten). It is undeniable that, with the formation of four economically-strategic countries, the Thai public significantly paid attention to and had reflections on it.

Source author: Panika PITTAVESTSOONTHON pa.pittayavestsoonthon@mfa.mail.go.th