Selectivity --- As to partners, topics, recurrences, selectivity is essential. However, I believe a certain opportunism also can be effective. Communicating regularly on current events and taking part in unexpected initiatives in a way that is compatible with your “brand identity” might ensure a more continuous presence in the public field of the host country. And this in turn, will yield notoriety and - in the end - trust. While working on key events, it is also important to maintain this continuous activity in the background. All the more since it will also make you familiar with new potential trusted partners.

Source author: Koenraad Du Pont koenraad.dupont@diplobel.fed.be