sharing is caring --- I agree that several people can run SM accounts, but my experience is that it needs a focal point or coordinator who is in charge of the posting schedule and ensures regular postings. For the actual content the different sections at the embassy (business, culture, political, environment, etc.) are responsible (although the focal point has a last spell and content check on the postings). At our embassy the creation of a SM focal point helped a lot to share the work load of running SM accounts.

Source author: Elisabeth Jaklitsch Elisabeth.JAKLITSCH@bmeia.gv.at