Example from Cambodia --- For example, the Cambodian government have taken certain public diplomacy campaigns to make Cambodia as an investment center and also in response to negative economic impacts as a result of the partial withdrawal of EBA from Cambodia in 2020 as well as cope with the Covid-19 impacts on investment by aiming to reduce production cost, increase productivity and competitiveness and promote economic diversification. First, with regards to the measures aiming to reduce the production cost, the RGC has provided more incentives to investors and businesses through reducing the checking process at the border gate, cuting down logistical costs and decreasing the electricity fare. Second, regarding the measures to increase productivity and competitiveness, the RGC has provided tax and social security fund incentive, amended and developed new relevant laws and regulations and reduce the public holidays. Third, in order to promote economic diversification, the RGC has aimed to diversify the export market and turn SMEs into the driving force for economic growth which could create more jobs, increase local production and access to more goods instead of imports through set up a Committee to Promote and Develop SMEs, establish the Rural Development Bank (RDB) and launch the SMEs Bank in order to provide support to newly established SMEs.

Source author: Thida Sreng thidasreng@gmail.com