Overcoming cliches --- In our first office we overlooked a bar, one of a chain, called ‘Irish House’ with the slogan ‘Irish today, hungover tomorrow’. This was a constant reminder that although Ireland was not well known in Mumbai stereotypes did exist. Our Consulate is an ‘Ireland House’ with the trade and investment agencies co-located and Irish whiskey is a key export to India so raising awareness of both without immediately bringing to mind overindulging at a bar was sometimes tricky!

Source author: Alison Reilly alison.reilly@dfa.ie