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  1. Sep 2021
    1. not a short cut to trust

      Agree and wonder about measurement --- It is important to try to measure impact but I think one of the reasons it is so hard to do is precisely because ‘accumulation of time’ is such a factor in impact, having a presence over many years is part of building credibility and is an act of public diplomacy in its own right but it is intangible and the affect is hard to count

      Source author: Alison Reilly alison.reilly@dfa.ie

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