roles of other ministries and agencies --- I believe this is the most important part of all public diplomacy campaigns not only to ensure the successful public diplomacy campaign/ strategy, but also to attract/ persuade the relevant agencies/ ministries to provide their full cooperation, time, energy and interest in the campaigns. This is because different agencies/ ministries have different priorities and interest.

Source author: Wan Faizatul Afzan Ismayatim faizatul@kln.gov.my