In addition to ... --- I think another important aspect of digital diplomacy is ‘to access the target’. Although the message is good and the audience is well-identified, it is important to make sure that the message will reach targeted audience. Official social media accounts of political leaders attract a lot of followers because, partly, they are well known, certified, and credible. However, for diplomats or embassies, increasing visibility of the accounts and finding audiences should also be important part of the strategy. In my opinion, one way is to use the right hashtags to connect to those who have common interests. Meanwhile, being engaged (such as mention, tag, comment or shout out) by influential accounts or accounts with huge followers is another way to promote visibility and credibility of the account.

Source author: Panika PITTAVESTSOONTHON pa.pittayavestsoonthon@mfa.mail.go.th