Success? --- I agree that likes/shares/following do not equate the success in shaping public perception nor in increasing country’s influence. So, I’m wondering what good examples of how to evaluate the success of social media for diplomacy can be. In many cases, social media obviously led to actions or accelerated changes; for example, #BlackLivesMatter. However, I believe that changes may take longer time in many cases. Meanwhile, there may also be difficulties in assessing impact of a campaign.

Source author: Panika PITTAVESTSOONTHON pa.pittayavestsoonthon@mfa.mail.go.th