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  1. Oct 2021
    1. goals

      Goals and tools --- Public diplomacy has the tools focused on both long-term and short-term goals. For instance, media are short-term instruments. Thus, Russian expert in public diplomacy E.P. Panova indicates that in terms of the duration of exposure, this tool is clearly inferior to cultural and educational programs and scientific and political discourse, however successful in achieving quick results.

      Source author: Irina Iutiaeva twitter.mfa@yandex.ru

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