Limited opportunities of PD campaigns in terms of improving perceptions --- The problem is that the perception of a country by foreigners is often based on stereotypes and propaganda clichés disseminated by the press. To communicate a different image of a country a public diplomacy campaign may not be sufficient. It is important to encourage foreign audience to visit the country and seek to objectively assess its problems and achievements.

Source author: Irina Iutiaeva twitter.mfa@yandex.ru