Key tool should be an effective tool --- Despite having, Facebook page of several foreign offices remains unknown to many even among domestic population. This is because general public have proven to show their interests on news transmitted by independent media rather than those operated by govt offices. One approach to attract wider audience is that MFAs should operate their Facebook page in much more attractive ways rather than simply posting long, boring, unattractive and vague description of information about what their government have done. Instead of issuing rather formal or vague description, it is more important to focus on clarity and attractive description of the message.

Another effective approach is leader’s Facebook use. For example, PMs Lee Hsien Loong (1.7M followers); Modi (46.7M followers); and President Biden (11.4M) have effectively employed social media tools for making significant public outreach. When it comes to Myanmar context, Former President U Thein Sein and State Counsellor Daw Aung San Suu Kyi had mobilised large number of peoples through their Facebook accounts.

Source author: Aung Naing Soe ansoe.mofa@gmail.com