About detailed insight functions --- Instagram has an insight tab, where you can check the number of reach (the number of users that have seen the content) and the percentage of those who have not followed the account before publishing the content.

Sometimes when numbers are high, they also show how/where the content was exposed to those new (previously unfollowed) users. Eg. hashtags, search tab algorithm, website, etc. Tracking these numbers are crucial for measuring the level of success in content exposure.

Source author: Hee-eun Hahm hehahm@naver.com