What I think is most important and valuable... --- ... is the fact that by increasing the number of communication platforms, we can communicate with different levels of "officiality". There are some issues for example that are too sensitive to make a very official statement (e.g. press release on human rights violations might backfire in many contexts because it is understood as a very strong and official statement), and having various social media channels allows for "toning down" the message a bit (e.g. a post on Facebook or a tweet often allows for talking about more controversial content)

Source author: Thomas Baumgartner thomas.baumgartner@eda.admin.ch