Emotional persuasion and images --- This as an interesting dilemma. I think most will agree that the photo of the starving child is ethically fraught when used to seek funds, but this is an area with shades of grey. The same photo could be important in highlighting humanitarian need in some contexts. Or there will be emotional photos of children that are acceptable when seeking funds or promoting change. I don't know of any framework that guides us as we seek to tap into people's emotions.

Source author: Joe Cropp joe.cropp@ifrc.org