1-Opinion Leaders --- Some food for thought: The characteristics explained here are limited to certain personalities. There are many opinion leaders amongst us, they do not necessarily part of an organisational structure; however they may be known as ‘insider’. Their influence does not only extend in all directions outside their social networks but also brings about changes within the social group in which they are embedded by virtue of their access to information outside of their group, and technical expertise.

I also think that an influencer in social media marketing can be an opinion leader overnight however opinion leadership works differently in business or politics.

Source author: Ivy Susanti ivysusanti@gmail.com