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  1. Oct 2021
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    1. adminATdiplomacy.edu 09 Oct 2021
      examples

      Cool Japan --- 'Cool Japan' is I think a sucessful example of nation branding. This government soft power initiative is amied at promoting elements of Japan's profile that are perceived as innovative or 'cool' by some other markets, e.g. robotics.

      Source author: Marine Thizon Marine.Thizon@dfat.gov.au

      MIGTEXTUS MIGTEXTUS:xlink:567385
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