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  1. Oct 2021
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    1. adminATdiplomacy.edu 11 Oct 2021
      often wins out over other stories

      Simple stories --- The classic "goodies and baddies" story is one of the most popular with the media (second only to conflict). In humanitarian communications we routinely pitch these simple stories to the media because we know that's what works. It is an effective way to get our ideas across, but it does maintain a very simplistic discourse.

      Source author: Joe Cropp joe.cropp@ifrc.org

      MIGTEXTUS MIGTEXTUS:xlink:567464
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