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- Oct 2021
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learn.diplomacy.edu learn.diplomacy.edu
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McKee, 1998
The universality of stories --- What is amazing about McKee's outline of the story has been consistent over time and seems to cross cultures. This would make it a valuable tool for persuasion. I'd be keen to hear some real world examples of efforts to persuade crossing cultural divides through story telling or any further reading on this.
Source author: Joe Cropp joe.cropp@ifrc.org
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