Evaluation of the effectiveness --- Evaluation of the effectiveness of "soft power" is a very difficult task. J. Nye himself noted that, in contrast to military force or economic measures that can achieve certain results in a certain period of time, "soft power" is more difficult in use. After all, many key resources of “soft power” are outside the control of the state, and the effect largely depends on the readiness of the audience to perceive the proposed values.

Source author: Irina Iutiaeva twitter.mfa@yandex.ru