"Shock effect' appeals (2). --- The Red Cross 1961 campaign also relies on raw realism to depict human bodies in extreme state of starvation . The image is a composition of people devoid of individualizing features - biological, such as their age and sex or social such as clothing. They are half -naked, exposing emaciated rib cases, arms and legs. The campaign is 'victim- oriented' they focus on the distant sufferer as the object of our contemplation.

Source author: Emmanuel Henry Pierre manniepierre@hotmail.com