A coordinated plan of action --- surely is the best guarantee for efficient use of the means that you are willing to allocate to a public diplomacy campaign. In addition it helps to stay “on track”, to stay focused on the objectives and to evaluate your PD performance regularly. Coordination among the various actors and stakeholders is an imported condition for any ambitious PD plan。 However， as I said before, a PD plan should not become dogmatic. The environment in which PD operates can shift in an unexpected manner. New obstacles and opportunities may present themselves. The PD responsible person should evaluate these in the light of the PD campaign objectives and make the best out of the. This also is an essential skill in public diplomacy.

Source author: Koenraad Du Pont koenraad.dupont@diplobel.fed.be