Trust in the topical PD actor, or in the country he represents --- To come back to the first lesson of this class, the agency of the nation that is represented by a PD actor is an important aspect in building trust, as the trustworthy behaviour (towards local partners, the target audience,…) of a single PD actor who represents the country. Thus, PD is best planned together with the actual policies. It can only be successful if it is coherent with action on the terrain.

Source author: Koenraad Du Pont koenraad.dupont@diplobel.fed.be