digital diplomacy to reach wider audience --- I would say the use of technology and social media seem to be the most effective way to reach wider audience, including the diplomats of that particular country themselves. I observed this with the former Malaysian FM. He was active in posting interesting content about his work and MFA's public diplomacy campaign on social media - and the messages has increased public's awareness on the work of MFA and the Malaysian Foreign Policy

Source author: Wan Faizatul Afzan Ismayatim faizatul@kln.gov.my