SD: soft power and public diplomacy --- Thanks for the great reflections, Veronica and Efrat. For me the key terms here are soft power (your example, Efrat, describes it really well) and public diplomacy (spot on Veronica). It's about influence without hard power and about winning hearts and minds. What I would emphasise is that this is only one approach to / or facet of science diplomacy. My feeling is that this is sometimes over-represented in discussions and articles on science diplomacy as it is perhaps easier to talk about and less controversial. (what do you think?) As with all discussion in the area of public diplomacy, we might wonder how effective it is.

Source author: Katharina Höne KatharinaH@diplomacy.edu