Another element missing from our previous analysis on Greta's tone: --- One on tactics (or unexpected outcomes): The digital social media environment surrounding Greta Thunberg: coming such a strong uttering from a minor girl absolutely committed to the climate issue, her tone made the videos taken by personal cellphones and media cameras going viral around youths (who’s consciousness around the climate issue had been deepening and extending) around the world, increasing the pressure on institutions to act (Greta’s final aim)...

Source author: Eric Suzán Reed esuzan@sre.gob.mx