Commercial diplomacy concept --- I found interesting this definition of Commercial diplomacy by Visser, R and Ruel, H. "An activity carried out by state representatives that has as an objective to generate profits in the form of international trade and internal investment and external to the country of origin through business promotion activities and start-ups in the host country by providing information on opportunities for export and investment, maintaining contact with key players and maintaining work networks in relevant areas”. Visser, R., & Ruel, H. (2012). Commercial Diplomats as Corporate Entreprenuers: An Institutional Perspective. In H. Ruel, Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration (pp. 29-71). Bingley : Emerald Group Publishing Limited.

Source author: Cecilia Treemonisha Barros Ruiz cbarros@sre.gob.mx