Including well received and well liked people --- Sometimes there is a tendency to focus on including people with substantial expertise or higher positions which is very important, but it is equally important to include people that are well-received and well liked by the counterpart even if they are not experts. Sometimes having that person deliver a hard to swallow stat or argument can make it more tolerable than some expert saying it.

Source author: Marwa Shabbar marwashabbar@yahoo.com.au