Trump!! --- There is a reason why people pay to watch boxing matches, wrestling matches, and bull fighting (to mention three out of several) which are considered both as a sport and a performing art. But who are we kidding, at the core, most humans love a good take down and to see the weaker opponent be torn. It does not matter that there is pain, loss of blood, potential for debilitating long term damage and many a time, the ultimate, loss of life. We love it, cheer on and pay to watch. Trump provided this satisfaction to at least 74 million people who were made to believe it was not kosher to be nasty to another person. Suddenly, they were given a visual and a free front row seat to watch take down after take down by their leader and an indirect permit to allow their own suppressed nastiness to be out in the open. That is why the nastier he got the more support he got.

The other reason is that he portrays a 'daddy persona'. He makes his base feel he is their dad and he is their to make everything okay, 'MAGA'.He is there, literally, fighting for them and speaking their thoughts. He is there to protect them. It is hard for for most to find fault with a father that they love. Instead, they find excuses and minimise their 'father's' faults as was the case with the grab 'ém by their ----y' tape. Older women, whom one would have expected to be offended chalked it down to 'locker room talk', to 'he made a mistake' to 'he didn't mean it'. It really is like a young child watching his father defending him against a perceived threat.

The third reason is because he uses a lot of simple language and a lot of adjectives. I feel people think in images and his words give them a very clear visual - çrooked Hillary, lying James Comey, Sleepy Joe. He gives his base a few points to chew over and over. They walk away with a very clear picture of his perception in their mind.

Source author: Mamta Reid liveandsmile@hotmail.com