Social vs traditional media --- Unlike traditional media (newspaper, radio, TV etc) whose main purpose is to inform and educate, social media is mainly used to share information that promote interaction in real time with our audience and followers. One trick I learned from communication studies is to post a short message as ‘teaser’, ‘breaking news’ or ‘sneak preview’ with link to a blog, another social media, or other longer information sources, in a way that will attract response, reaction, or ‘Like’ from the cyberspace, and drive website traffic to the initial sources – this is also how people earn their living from social media. It’s more or less similar to what we do now with HT entries. But you also pointed out, Shane, that not many people have the knowledge on how to optimise use of social media to achieve their objectives.

Source author: Ivy Susanti ivysusanti@gmail.com