Use of social media as feedback mechanism --- I also want to add that many politicians often use social media to test the waters, as they will get almost immediate responses and feedback on their proposed policies from constituents and non-constituents as well. I suppose this can fit into ‘public advocacy’ strategy and may be related to what Shane was referring to. Companies can also do this before launching new products.

Source author: Ivy Susanti ivysusanti@gmail.com