Perception and behaviour changes --- There is perception survey in marketing as well as for policy improvement purpose and other tools that HDiplomats can use to measure the impact of persuasion. In the fields, we usually do Knowledge, Attitude and Practice (KAP) survey to understand the shift in attitude and behaviour overtime.

A simple example is on educating children on proper handwashing with soap and monitoring the changes in their attitude and behaviours every 6 months through KAP survey. Such KAP survey can be used both to inform the progress of a sanitation program by WASH colleague and an HD outcome for an ‘increased access to conflict-affected districts through strengthened engagement with the population directly affected by armed conflict’.

Source author: Ivy Susanti ivysusanti@gmail.com