There's a further subtlety at play here --- "Relief" brings with it a value judgement that cannot easily be ignored, as discussed in the text. I put forward that "justice" is not loaded in the same way. That is to say, to one person the word may conjure up a mental image of zero taxes whereas to another the very same word may imply raising taxes.

I would argue that the best reframing devices are of this sort, which avoid triggering an immediate push back.

Source author: André Xuereb andre.xuereb@um.edu.mt