Delivery - Nixon v Kennedy --- Television was a relatively new tool in the world of politics and although each candidate had substance, Kennedy won the day because of his personality, eye contact looking straight at the camera, color of suit (navy) as opposed to brown. In addition, he was tanned where his opponent Nixon was deathly pale, recovering from the flu and thus sweating profusely. Not fair...but, as we now know, media image plays a huge role in delivery, charisma and presence.

Source author: Marie Betts-Johnson mbj@ipicalifornia.com