Facebook case and the society --- What strikes me is the (absence of) reaction of users. Facebook has good through many troubles (or, more correctly - we have gone through many troubles with Facebook!) since Cambridge Analytica; yet their user base has not really shrunk because of this, or its value declined!

The recent case of a whistleblower probably won't be any different: users will soon forget about all this, and return to scrolling the FB timeline for more dopamine. Their change of the name to Meta wasn't probably even needed (at least when it comes to user perspective).

Shouldn't we equally blame ourselves - users, citizens, the society: what have we done as response to each of those cases? Why haven't we abandoned Facebook more massively? It was mainly the handful of activist organisations which keep fighting 'our' battle for control of big-tech, and pressing the governments to act (with more or less success).

How do we sensitize users more? What avenues can users take as their personal 'protest'? How do we make sure the demand for better services increases, and users demand accountability of companies?

Source author: Vladimir Radunovic vladar@diplomacy.edu