timeliness --- I agree but do feel like in most of my work the hierarchies in place are not sufficiently attuned to making sure our response comes out while the news is still news... it feels that the news cycle keeps getting shorter and shorter and our organisations have struggled to respond. In my previous role, I was working in a tiny advocacy based organisation and if a news story came out that morning we'd get any written response to the relevant editor by noon.

Source author: Murdoch Stephens murdoch.stephens@redcross.org.nz