Pitching press releases --- Thanks Murdoch. I find that press releases may often go unnoticed by the media unless something happens which makes them seem more relevant. Sometimes our Australia Myanmar Institute pitches press releases in the hope that they will be picked up and amplified by another organisation, and then we see that amplification picked up by the media and get called by the media ourselves. The value of alliances comes forth from this example.

Source author: Christopher Lamb christopher.lamb17@gmail.com