MFA's media powerabroad --- This is one of the MFA’s strategies abroad. In Mexico, usually, Consular offices and Embassies should have a diplomat playing a media role, reporting not only local news, but also engaging in promotion activities with journalists, magazines, radio hosts and the most important media companies in situ on behalf of the Consul General or Head of Mission. On the other hand, the Media Consul or Media diplomat should have total control of the official Twitter and Facebook’ (Meta) accounts of the Embassy or Consular Office. In every corner of the world, Mexico’s diplomatic network uses social networks to promote the country’s image, cultural, economic and commercial events, community issues, and also, a calendar for passports, birth certificates and powers of attorney issuance, to mention a few. Facebook (Meta) is used to record official messages, but also weekly live sessions in which the Head of Mission or Consul General or Career Consul and their teams discuss about protection, human rights, health and culture, business opportunities and legal issues on behalf of Mexicans living abroad. The MFA monitors the number of Facebook (Meta) sessions in each Embassy or Consular Office checking also followers total number in Facebook (Meta) and Twitter as a way to promote and reinforce Mexico’s image globally and its relation to its own people, but also, as a competitive method between top diplomats in their daily work.

Source author: Cecilia Treemonisha Barros Ruiz cbarros@sre.gob.mx